Senior Leadership Team

Adrian Price


Adrian Price, BA (Hons) French & History, NPQEL, is proud to be the Principal of George Salter Academy.   He grew up four miles away and just loves being a die-hard  Aston Villa supporting  head of a West Bromwich academy!  He is an experienced leader, having moved to GSA for his second headship. He has worked in a variety of educational settings in Birmingham, Walsall, Worcester and Thailand.   Adrian speaks French fluently, Spanish and conversational, now mostly golf course and restaurant quality,  Thai.  He believes passionately in the power of learning a foreign language to develop empathy, inter-cultural understanding and communication.  Adrian’s own motivations are very simple: for young people to be safe, happy, enjoy learning and achieve beyond their potential.  He strives to raise aspirations and make a positive difference to the lives of students and staff alike.  

As his children have now grown up and left home, when not in work, Adrian can mostly be found out running 10ks or half-marathons, reading a book or at the cinema. 

Email: [email protected] 

Helen Jones

Vice Principal Wellbeing

  • Academy calendar
  • 6th form management
  • Staffing (HR)
  • Staff wellbeing & Staff forum
  • Performance Management
  • Duty Rota
  • Transition
  • KS5: Recruitment and induction, Curriculum & Outcomes and Interventions 
Mike Cadwallader

Assistant Principal – Behaviour & Attendance

  • Attendance
  • Behaviour
  • Admissions
  • Student Welfare Manager development
  • Rewards
  • Enrichment

Vanessa Lee

Assistant Principal – Head of Sixth Form / KS5 & Character

Tehjinder Kaur

Assistant Principal AAP – Core

Rupi Bellingham

Head of School

  • Deputise for the Principal, Senior Vice Principal & Vice Principal PD
  • 6th form strategy
  • Setting
  • RADY- strategy – Pupil Premium
  • Timetable
  • Options
  • In-school variation (Open)
  • Strategic lead – exams
  • Quality Development – schemes of work and curriculum maps
Alex Chorley

Assistant Principal – Teaching & Learning

Gurpreet Uppal

Assistant Principal – KS4 & Assessment

James Hardwick

Associate Assistant Principal – KS3 & Inclusion

Nicky Payton

Associate Assistant Principal – Student Services

  • Designated Safeguarding Lead (DSL)
  • Character curriculum
  • Student leadership
  • Off-roll case studies
  • British Values
  • Home-academy engagement strategies
  • Academy marketing and events
  • Strategic lead PSHE
Avia Howe

Finance Director

  • Academy Finance
  • Community
  • Health & Safety
  • HR
  • Non-teaching staff performance management
  • Academy transport
  • Duty rota
  • Lockdown
  • ICT Strategy Co-ordinator